About a week ago, I was watching a youtube video called “Why Instagram Ruins Young Entrepreneurs” by Alex Becker, owner of a Software company called Market Hero.
He went into some pretty deep stuff about why chasing popularity in likes, follows, comments, and love is really just about the worst thing you can ever chase. He also went into how appearance doesn’t deliver results and results deliver success, and, of course, he was talking about business and life.
Then I got to thinking, how can this be applied to the writer?
I mean, success as a writer is, to some degree, predicated on marketing and popularity. Establishing a presence on social media and other outlets to keep people in the know. Right?
Well, after some intense thinking, I’m going to say . . . wrong.
Sure, a writer with an established presence and a relatively large platform has a better chance of becoming a successful author. But, if they’re not a very good writer (like a particular writer that wrote a famous series called Twilight), chances are their career is going to last very long.
Yeah, sure, the millions of followers, the thousands of shares, your book being a number one best-seller, sitting with your favorite genre authors and having interviews alongside them sounds like a writer’s dream. In fact, it is a writer’s dream, I’m sure of it.
But, even if a writer has all that, if they put out bad writing–with no proven record of good writing in the past, at least–they won’t be on top of the world for long.
That’s just how the game works.
As a writer, the main focus is two things: Reading and Writing.
Everything else is irrelevant.
Sure, grow your audience, build your platform, establish your presence. I’m not saying don’t do these things. God no, what’s the point of writing a story if no one will see it?
The point is, don’t get so lost in a popularity contest that you forget what drives you in the first place. If you do, you might have some short term success but in the long run it’ll kill you.
So, read a lot, write a lot, watch your favorite movies for inspiration, and don’t forget to keep the main thing the main thing . . .
Reading and Writing (and watching movies).
Tell me what you think in the comments! I read and reply to all of them and welcome feedback for improving my stories, poetry, and insights. Thanks for reading!